Eventscape
PORTFOLIO
HBC OLYMPIC STORE, PHASE 1, VANCOUVER, BC, CA

The three Olympic medal standings are suggested in three mirror-polished steel archways that appear in a 15-foot high, 70-foot long, S-curved wall that’s a dynamic backdrop to Olympic clothing and accessories. Stunning graphic images promote the upcoming Vancouver Winter Olympics in 2010. The challenge on this project was to make a massive structure—the S-wall—appear to float. We engineered the three arches as the main support for the wall, using steel reinforcement. With a decorative element providing support, light aluminum framing formed the rest of the structure. The client wanted the elements to be modular and re-usable, so each segment has hang points for suspension. A custom millwork base incorporates glass, colored acrylic, and concealed uplighting that spotlights the garments hanging above.

 
Overhead, framed fabric “branches” in Olympic colors span over 60 feet, growing from a 15-foot high column/trunk. Change rooms are unique “pods” with a sliding door that, when closed, displays “Occupied” in seven different languages.  The entire project speaks the universal language of excellence, and is a clear winner.
 
 
Design: HBC Store Planning
Photography: Ed White
Completion: 2008

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