Fornarina, Las Vegas, NV, Completion 2003

 

Four organic, internally lit, framed fabric light features with integrated area lighting, float beneath dramatic, 28 foot ceilings in this upscale retail store. The goal was functional lighting that doubled as a stunning sculpture. The store glows fuchsia, its iconic brand color, and the structures pulse color from within, using pre-programmed LED lights. A smaller store opened in Rome where the grand light features were replaced with fuchsia-framed, fabric change rooms. The Las Vegas store won ISP/VM&SD Store of the Year in 2004 and NASFM’s Excellence in Retail Design Grand Prize award in 2005.

 

 

Snaidero Showroom, Los Angeles, CA Completion: 2004

 

A seven-part ribbon ceiling structure encircles the four kitchen displays in this 1700 square foot showroom. They also form into a frame and fabric cantilevered mezzanine. The designer wanted the structure to appear solid, so four layers of fabric eliminated translucency and gave the illusion of extruded plastic. The ribbon structure incorporates the corporate color, inviting the customer through the showroom, focusing on the kitchen design displays as the heart of the home. Winner of an ISP/VM&SD 1st place Showroom Design in 2005 and 2006 NASFM Outstanding Merit Award 

 

 

Both projects: Design: Giorgio Borruso

Photographer: Benny Chan/Fotoworks