The Mark’s Work Wearhouse opened their new concept store in the fall of 2009. Eventscape worked closely with the design team at Mark’s on several eye-catching custom fixtures and visual elements.The colored graphic ribbons at the entrance stretch out to direct the customers to various product areas within the store. Each of the custom multi-purpose display fixtures are built of steel, acrylic, perforated steel with integrated lighting and custom insets of interactive educational product information. Each of these color coded units creates a distinct brand recognition, engaging the consumer and establishing a defined product destination.  The large tapered bulkhead graphic element with integrated lighting at the checkout counter further brands and locates this area.