The new Rain World is a theatrical in-store environment showcasing wet weather apparel and footwear. The challenge for the designers was to create an immersive rain environment without the use of water. To achieve the essence of a rain environment, visual elements, graphics, video and scent technology were all integrated and synchronized to create an innovative in-store experience. Eventscape worked closely with Mark’s design team to develop these features. Each of the monitors were precisely positioned so they would be facing customers at all angles and merchandise displays were positioned to maintain the clean lines of the tree display. All power and data cables for the display are threaded through small openings in the tubes.